Z/Yen uses benchmarking as a tool to assist clients in decision-making and understanding their markets. Once invited to participate in a study, participating organisations find that their brief contributions are highly rewarded on receipt of the final report highlighting their comparative position in the market against their peers.
Z/Yen regularly runs benchmarking studies across various sectors and is able to tailor its benchmarking services to new sectors and markets.
The following are some of Z/Yen's recent benchmarking studies: